Mezamashii Run Project
By Michelle Clarke @runningchic http://michelletherunner.com/
Mezamashii means “Eye opening” or “Brilliant” in Japanese. As someone who has been running in Mizuno shoes for many years – these words describe the euphoric feeling of this experience. Mizuno is using social media and word of mouth to spread the word about their new campaign and to get their shoes into the hands of people who have yet to experience a Mezamashii run. Trying on a pair of mizuno shoes in the store might be enough for some (it was all it took for me), but others need more. They need to feel the road beneath their feet and experience the joy of a lighter, smoother running shoe.